Marketing Project

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Journal #10: Flash Tutorial

I followed an online tutorial to learn how to add filters (such as the blur used here) to enhance my flash projects. Here is my final result, it came out pretty close to how the tutorial's did!

Journal #9: Lyrics in a Photo

I used photoshop to combine a the image of a photograph I took in NYC with lyrics to a song that I felt went along with the feeling of the picture. Independently, each item has its own meaning, but by putting them together I felt that a stronger message was achieved. From music videos to album art, music and visual images are constantly combined for a greater meaning.

The song is "There Could Be Nothing After This" by Underoath, and the lyrics can be read here. This is the original picture:

Journal #8: Pick the Perp, they All Look The Same, don't they?

As terrible as it may sound, many people make their first impressions based on looks. We pass judgments based on how a person dresses, the color of their skin, and even their facial features. We are all guilty of it, whether it is conscious or not. Chapter 9, Scientific Looking, Looking at Science, went into detail about how a person’s appearance is used to categorize them. Genetic mapping has been used by institutions such as insurance companies to discriminate against a certain groups of people (p 376). However, we should not be so quick to judge people.

Pick the Perp is a website to prove that you can’t always judge a book by its cover. The website shows you five mug shots and it is your job to determine who did the specified crime. While each picture is a mug shot (meaning that the person pictured has been arrested for something), it is very hard to figure out who did the crime just based on how they looked. I tried to “pick the perp” a few times and I was surprised by how poorly I did. I managed to pick the correct perp twice out of the ten times I tried, giving me an accuracy of 20%. Since each round gives you five choices, I could have done about the same by simply guessing instead of attempting to judge the people in the picture.

The people in the pictures have all different genetic make ups and come from all sorts of demographic. Black or white, old or young, male or female, anyone is capable of doing a crime. This website may open people's eyes to see that even the people we least expect to do a crime may be guilty. A person's likelihood to commit a crime is based on what goes on inside their head, not how it looks from the outside.

I also tried another website that had been mentioned in Practices of Looking called All Look Same, where you are given a picture of an Asian person and then asked to identify if they are Chinese, Japanese, or Korean. I honestly could not distinguish the difference between the races and ended up with a score of 5/18, or 27%. Considering a lucky guess would have a 30% chance of being right this was a failure. What makes this interesting is the idea that when I see someone who is Asian, I might call them Chinese or Japanese without actually knowing what they really are. This exercise proved to me that even though we might think someone is of a certain race, we should not jump to conclusions based solely on what we see.

Journal #7: Text Effects

Here are two text effects I created to enhance text in photoshop with the help of a tutorial.
Text effects can be useful because they provide a visual message that can be received in addition to the actual word.